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	<title>Comments on: I&#8217;ve seen it all before.</title>
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		<title>By: Julian</title>
		<link>http://purpleurbia.com/ive-seen-it-all-before/comment-page-1/#comment-235</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Thu, 14 Jan 2010 12:53:45 +0000</pubDate>
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		<description>Hi, thanks for this post. Its really opened my eyes to just how similar the web is - and that I&#039;ve started thinking that the 3 row site is the &#039;correct&#039; way to design. 

On the other hand, I do love how its set a higher standard for many sites that would normally be unusable and look crap!</description>
		<content:encoded><![CDATA[<p>Hi, thanks for this post. Its really opened my eyes to just how similar the web is &#8211; and that I&#8217;ve started thinking that the 3 row site is the &#8216;correct&#8217; way to design. </p>
<p>On the other hand, I do love how its set a higher standard for many sites that would normally be unusable and look crap!</p>
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		<title>By: Tweets that mention I’ve seen it all before. - Purpleurbia.com -- Topsy.com</title>
		<link>http://purpleurbia.com/ive-seen-it-all-before/comment-page-1/#comment-232</link>
		<dc:creator>Tweets that mention I’ve seen it all before. - Purpleurbia.com -- Topsy.com</dc:creator>
		<pubDate>Wed, 13 Jan 2010 03:38:57 +0000</pubDate>
		<guid isPermaLink="false">http://purpleurbia.com/?p=531#comment-232</guid>
		<description>[...] This post was mentioned on Twitter by Cathy Matheny and Purpleurbia, Purpleurbia. Purpleurbia said: I&#039;ve seen it all before : commentary on (a lack of) originality in web design http://bit.ly/4tUmVe [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Cathy Matheny and Purpleurbia, Purpleurbia. Purpleurbia said: I&#39;ve seen it all before : commentary on (a lack of) originality in web design <a href="http://bit.ly/4tUmVe" rel="nofollow">http://bit.ly/4tUmVe</a> [...]</p>
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		<title>By: SolidShops</title>
		<link>http://purpleurbia.com/ive-seen-it-all-before/comment-page-1/#comment-231</link>
		<dc:creator>SolidShops</dc:creator>
		<pubDate>Tue, 12 Jan 2010 15:45:45 +0000</pubDate>
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		<description>Hi Mary, none taken dont worry! :). I just tried motivating some of our early design decisions. Keep up the great blog and oh yeah: the analog website is indeed brilliant!</description>
		<content:encoded><![CDATA[<p>Hi Mary, none taken dont worry! <img src='http://purpleurbia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . I just tried motivating some of our early design decisions. Keep up the great blog and oh yeah: the analog website is indeed brilliant!</p>
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		<title>By: mary fran</title>
		<link>http://purpleurbia.com/ive-seen-it-all-before/comment-page-1/#comment-230</link>
		<dc:creator>mary fran</dc:creator>
		<pubDate>Tue, 12 Jan 2010 14:25:23 +0000</pubDate>
		<guid isPermaLink="false">http://purpleurbia.com/?p=531#comment-230</guid>
		<description>And it is effective!

I wasn&#039;t saying it is bad at all! Just conventional, and I know sometimes that is the best choice. I tried to pick all sites that overall looked good, but had elements that are starting to over take modern web design.

You just happen to have a site that looks good and uses one of the layouts that I see most often. So, sorry if I offended you! That wasn&#039;t my intention!</description>
		<content:encoded><![CDATA[<p>And it is effective!</p>
<p>I wasn&#8217;t saying it is bad at all! Just conventional, and I know sometimes that is the best choice. I tried to pick all sites that overall looked good, but had elements that are starting to over take modern web design.</p>
<p>You just happen to have a site that looks good and uses one of the layouts that I see most often. So, sorry if I offended you! That wasn&#8217;t my intention!</p>
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		<title>By: SolidShops</title>
		<link>http://purpleurbia.com/ive-seen-it-all-before/comment-page-1/#comment-229</link>
		<dc:creator>SolidShops</dc:creator>
		<pubDate>Tue, 12 Jan 2010 08:12:11 +0000</pubDate>
		<guid isPermaLink="false">http://purpleurbia.com/?p=531#comment-229</guid>
		<description>Hi Mary,

I understand your blog post and you sure are right on some points. For our start-up SolidShops.com we had to strike a balance between being original and using recognizable elements that our users can easily use.

Depending on the audience we would go for originality, e.g. a restaurant that needs a new and especially original layout. 

In the case of SolidShops.com we tested several designs and design elements where this version clearly scored higher on conversions, and in the end, isn&#039;t that what matters?

If we kept our other design that was way more original (but less usable/recognizable) just for the case of being original, SolidShops certainly wouldn&#039;t be as successful when we&#039;d be looking at conversion rates.

For Solidshops.com our goal was clear: get clients to use our application and to make sure that they can use it without breaking a sweat. 

Webdesign is art, but it doesn&#039;t stop there. Just our 2 cents...

Cold greetings from Belgium!
Jorre - SolidShops.com</description>
		<content:encoded><![CDATA[<p>Hi Mary,</p>
<p>I understand your blog post and you sure are right on some points. For our start-up SolidShops.com we had to strike a balance between being original and using recognizable elements that our users can easily use.</p>
<p>Depending on the audience we would go for originality, e.g. a restaurant that needs a new and especially original layout. </p>
<p>In the case of SolidShops.com we tested several designs and design elements where this version clearly scored higher on conversions, and in the end, isn&#8217;t that what matters?</p>
<p>If we kept our other design that was way more original (but less usable/recognizable) just for the case of being original, SolidShops certainly wouldn&#8217;t be as successful when we&#8217;d be looking at conversion rates.</p>
<p>For Solidshops.com our goal was clear: get clients to use our application and to make sure that they can use it without breaking a sweat. </p>
<p>Webdesign is art, but it doesn&#8217;t stop there. Just our 2 cents&#8230;</p>
<p>Cold greetings from Belgium!<br />
Jorre &#8211; SolidShops.com</p>
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