I’ve seen it all before.

I’ve seen it all before.

Web design galleries are starting to all look the same. Web sites featured for their “design” simply look like the “designer” followed a tutorial. I am starting to see a decrease in original ideas and an increase in copied design.

Please don’t hate me for calling these folks out. There is nothing inherently bad about their sites. However, the layots & graphic elements are becoming all too common from one site to the next. These are all well put together examples, and to someone who doesn’t read 30 design blogs everyday, they look pretty darn good. But are they worthy of being showcased for their individuality? Probably not.

“3 bar” layout

Here are 5 sites with the “3 bar” layout – a top nav with a logo, a middle bar with headline content and main content below that. Usually the top nav is in a dark grey, the middle is a bright blue or green and the bottom is a light color.

Solid Shops

http://www.solidshops.com/ – This layout has become ubiquitous with web apps. I could have filled 5 blog posts with web apps that use this style and layout. It looks clean and professional, but gets an F for layout originality.

nigakit

http://niagakit.com/ – Same as above.

Proud Cloud

?http://www.proudcloud.net/

Yaron Schoen

http://www.yaronschoen.com/ – At least the illustrations and breaking of the grid make up for the standard layout used.

Nabru

http://www.nabru.co.uk/ – Again, it looks clean and professional and the elements add a more organic feel, but the layout is still too out-of-the-box for me.

Here is where to go to learn how to do this effect:

PSD Tuts+ – How to design a family of websites

And, here is how to do it right:

Giant Creative

http://madebygiant.com/ – Giant Creative has taken this layot and made it their own simply by making their navigation “talk”. The bright colors contrast with the neutral background. The superb typography makes the design shine.

Stanley Solutions

http://www.stanleysolutions.in/ – This site is broken into those same 3 visual sections, but the diagonal lines on the center text box as well as the lack of line dividing the nav and the feature area make this site own its design.

The pinking shear effect.

I like textured edges as much as the next guy. Heck, I probably like sewing and handmade edges more than the next guy. But it has become an over-used design trend. Evidence below:

Epic Event

https://epicevent.com.au/ – To me this site is overdone and Photoshop heavy. The overall effect is nice, but there is just one too many effects here.

St. Thomas Art Gallery

http://www.stthomasartgallery.org/ – You cannot take pinking shears to wood. The zig-zag line makes little to no sense here. No background behind the nav and darker text would have made more sense.

Culinary Culture

http://www.culinaryculture.com/- This one has me on cute overload. This is another case where someone needed to turn off 30% of the Photoshop effects. It isn’t bad, but it isn’t terribly awesome either.

Here is where to go to learn how to do this effect:

Grafpedia – Design a unique WordPress theme

Grafpedia – Gritty website design

And here is how to do it right:

Analog

http://analog.coop/ – The effect is used sparingly. And tastefully. It adds to the design without being an over-powering element.

In conclusion, the web design world is slowly being over taken by what is “trendy”. And, yes, it can still be good design even if it is “trendy”. What you want is a site that acknowledges the trends in the industry and then takes them and makes them their own, instead of letting the trends take control.

That being said, all of the websites here are designed well (I don’t like ugly websites, and don’t want to call out people for having terrible skills, just doing what is “trendy” or “typical”), some are just more original than others. These sites were all put together by designers with tremendous skill. Some are just a little too attached to the bandwagon.

Posted in: CSS, Design, Featured, Web on January 11th by mary fran

DeliciousFacebookDigg
RSS FeedStumbleUponTwitter

About mary fran

Mary Fran has been obsessed with the web for over 12 years. She owns Purple Crayon Web Studio. She even has a personal portfolio called OriginalMoxie. She is a seasoned web developer and this year she finally decided to write this blog.

5 Comments

  • SolidShops

    Comment by SolidShops — January 12, 2010 @ 8:12 am

    Hi Mary,

    I understand your blog post and you sure are right on some points. For our start-up SolidShops.com we had to strike a balance between being original and using recognizable elements that our users can easily use.

    Depending on the audience we would go for originality, e.g. a restaurant that needs a new and especially original layout.

    In the case of SolidShops.com we tested several designs and design elements where this version clearly scored higher on conversions, and in the end, isn’t that what matters?

    If we kept our other design that was way more original (but less usable/recognizable) just for the case of being original, SolidShops certainly wouldn’t be as successful when we’d be looking at conversion rates.

    For Solidshops.com our goal was clear: get clients to use our application and to make sure that they can use it without breaking a sweat.

    Webdesign is art, but it doesn’t stop there. Just our 2 cents…

    Cold greetings from Belgium!
    Jorre – SolidShops.com

  • admin

    Comment by mary fran — January 12, 2010 @ 2:25 pm

    And it is effective!

    I wasn’t saying it is bad at all! Just conventional, and I know sometimes that is the best choice. I tried to pick all sites that overall looked good, but had elements that are starting to over take modern web design.

    You just happen to have a site that looks good and uses one of the layouts that I see most often. So, sorry if I offended you! That wasn’t my intention!

  • SolidShops

    Comment by SolidShops — January 12, 2010 @ 3:45 pm

    Hi Mary, none taken dont worry! :) . I just tried motivating some of our early design decisions. Keep up the great blog and oh yeah: the analog website is indeed brilliant!

  • Tweets that mention I’ve seen it all before. - Purpleurbia.com -- Topsy.com

    Pingback by Tweets that mention I’ve seen it all before. - Purpleurbia.com -- Topsy.com — January 13, 2010 @ 3:38 am

    [...] This post was mentioned on Twitter by Cathy Matheny and Purpleurbia, Purpleurbia. Purpleurbia said: I've seen it all before : commentary on (a lack of) originality in web design http://bit.ly/4tUmVe [...]

  • Julian

    Comment by Julian — January 14, 2010 @ 12:53 pm

    Hi, thanks for this post. Its really opened my eyes to just how similar the web is – and that I’ve started thinking that the 3 row site is the ‘correct’ way to design.

    On the other hand, I do love how its set a higher standard for many sites that would normally be unusable and look crap!

RSS feed for comments on this post. TrackBack URL

Leave a comment